Friday, June 10, 2005

FT Article

FT Article

My thanks to Ben for forwarding me this article, that appeared in the FT on the 7th of May.

"The most successful blogs appear to be first and foremost exercises in 'personal branding'. One such blogger is self-styled 'living brand' Ken Frost, who has a huge personal blog and an equally lengthy one (some 205 pages) detailing every twist and turn of the mis-sold endowments debacle and his claim for compensation."

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